Marreiros, Cristina; Lucas, M. Raquel; Röhrich, Kerstin - Centro de Estudos e Formação Avançada em Gestão e … - 2010
Socio-demographic characteristics of consumers may be of interest for marketers for two basic reasons: their appropriateness to segment markets and their influence on consumer behaviour. Success or failure of organic food is mainly determined by the consumer. Consumers from different countries,...