Chen, Chao; Luo, Rongxi - In: Journal of Contemporary Marketing Science 2 (2019) 3, pp. 345-367
Purpose: With many years’ economic transformation from “Made in China” to “Created in China,” the State Council has set May 10th as annual “China’s Brand Day” from 2017. This action indicates the implementation of brand strategy and the new national policy of promoting China’s...
