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Search: person:"Mårtensson, Torbjörn"
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Mårtensson, Torbjörn
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Krantz, Olle
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Westlund, Anders H.
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Publications of the Institute of Economic History of Gothenburg University
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Scandinavian economic history review
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ADVERTISING EFFECTIVENESS - Efficient assignment of campaign value - How can we measure daily readership of newspapers?
Mårtensson, Torbjörn
;
Westlund, Anders H.
- In:
ADMAP : for decisionmakers in advertising, marketing, …
37
(
2002
)
8
,
pp. 44-46
Persistent link: https://www.econbiz.de/10006766429
Saved in:
2
Bantågens gång. Järnvägens godstrafik och dess anpassning till näringslivets rumslighet, branschstruktur och transportefterfrågan, 1890-1985
Mårtensson, Torbjörn
;
Krantz, Olle
- In:
Scandinavian economic history review
44
(
1996
)
1
,
pp. 97-99
Persistent link: https://www.econbiz.de/10007000398
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3
Bantågens gång : järnvägens godstrafik och dess anpassning till näringslivets rumslighet, branschstruktur och transportefterfrågan 1890 - 1985
Mårtensson, Torbjörn
-
1994
Persistent link: https://www.econbiz.de/10013452837
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