GODEL, Moritz; LITCHFIELD, Annabel; MANTOVANI, Iris - In: Communications & Strategies 1 (2012) 88, pp. 41-60
EC data protection policy is promoted with reference to economic benefits. However, the value of personal information in legitimate business models is rarely discussed. Various economic studies have tried to measure individuals' valuation of different kinds of personal data. We review empirical...
