MARINESCU, Miruna MAZURENCU; MIHAESCU, Constanta; … - In: Informatica Economica XI (2007) 1, pp. 109-112
Recent trends of fast adoption of CRM, whether as a philosophy, a strategy, an aid to the general marketing effort and mix, or merely as a fashion; as every body else is doing it; is driven by a clear acknowledgement and recognition that long-term relationships with customers are one of the most...