Currently, because of the evolution in the knowledge-based society, the marketing reveals another dimension, the one of relational marketing, which represents the special relationship established between the company and its consumers, with win-win advantages over a long period. In these...

In order to develop their business, companies try to build a better reputation in their field of activity by sending messages that are connected to their own interests, useful advice and details about their latest products. To this end, they add links to their websites or to others in the field....

There are stories about successes but also about failures referring to franchise and network marketing businesses. Considering the similarities and differences they offer, it is necessary to correctly indicate them for a certain situation. If someone wants to find out the perfect moment for a...

What began as a global financial crisis has truly become a virulent global economic crisis. The credit crunch that has clogged the arteries of the world financial system has now caused an economic meltdown of global proportions. Several financial experts and economists have warned that the world...