YADA, KATSUTOSHI; MOTODA, HIROSHI; WASHIO, TAKASHI; … - In: New Mathematics and Natural Computation (NMNC) 02 (2006) 01, pp. 59-68
In this paper, we discuss how graph mining system is applied to sales transaction data so as to understand consumer behavior. First, existing research of consumer behavior analysis for sequential purchase pattern is reviewed. Then we propose to represent the complicated customer purchase...