Cai, Shaohan; Wang, Xiaoyan; Ma, Yongchao; Zhou, Xinyue; … - In: European Journal of Marketing 56 (2021) 1, pp. 252-282
Purpose: This study aims to explore the overall relationship between a boundary spanner and a partner firm, i.e. boundary spanner closeness to partner firm. Drawing on consumer-service provider relationship literature and the tripartite model of affect-behavior-cognition, the authors identify...