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MacGovern, Gerry
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Norton, Rob
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USB Cologne (EcoSocSci)
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The stranger's long neck : how to deliver what your customers really want online
MacGovern, Gerry
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2010
Persistent link: https://www.econbiz.de/10004959085
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Killer Web content : make the sale, deliver the service, build the brand
MacGovern, Gerry
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2006
Persistent link: https://www.econbiz.de/10004874576
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3
Content critical : gaining competitive advantage through high quality web content
MacGovern, Gerry
;
Norton, Rob
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2002
Persistent link: https://www.econbiz.de/10004766039
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4
The caring economy : business principles for the new digital age
MacGovern, Gerry
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1999
Persistent link: https://www.econbiz.de/10004395221
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