Mack, Daniel Z.; Cho, Theresa S. - In: Asian Case Research Journal (ACRJ) 15 (2011) 02, pp. 201-251
This case is set in the period after the worldwide financial crisis that started in mid 2007. Focusing on SK Telecom, one of South Korea's largest telecommunications providers, it reviews the previous strategies implemented by the Korean firm as well as the key challenges that SK Telecom has...