Maekelburger, Birger; Schwens, Christian; Kabst, Ruediger - In: Journal of International Business Studies 43 (2012) 5, pp. 458-476
According to transaction cost economics (TCE) reasoning, firms choose equity (as opposed to non-equity) foreign market entry modes to safeguard specific assets. The present paper contextualizes the well-researched relationship between asset specificity and foreign market entry mode choice by...