Search Results - person:"Magalhães, Francisca"

Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

Brandão, Amélia; Magalhães, Francisca - In: Cogent Business & Management 10 (2023) 3, pp. 1-49

This research aims to understand the impact of young consumers' luxury motivations on their attitude towards sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was conducted to achieve this, and a theoretical model was...

Persistent link: https://www.econbiz.de/10014527833

Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion

Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49

Persistent link: https://www.econbiz.de/10014505234