Social business is a growing phenomenon in the emerging economy due to its appeal toward reducing social problems from the society. Women's, especially rural women's, economic activities are mainly confined to the household chores because of the existing patriarchal norms of the society. Social...

Social business is a growing phenomenon in the emerging economy due to its appeal toward reducing social problems from the society. Women’s, especially rural women’s, economic activities are mainly confined to the household chores because of the existing patriarchal norms of the society....