Cuervo-Cazurra, Alvaro; Maloney, Mary M; Manrakhan, Shalini - In: Journal of International Business Studies 38 (2007) 5, pp. 709-725
We study the causes of the difficulties faced by firms when they internationalize in search of new markets. We build on the resource-based theory to argue that the difficulties in internationalization can be separated into three main sets based on their relationship to advantage: loss of...