Burns, David; Conway Dato-on, Mary; Manolis, Chris - In: International Journal of Retail & Distribution Management 43 (2015) 3, pp. 261-275
Purpose – The purpose of this paper is to develop and begin to validate a scale to assess the shopping environment preferences of Hispanic consumers in the USA. Design/methodology/approach – The sample consists of 160 Hispanic consumers attending a Hispanic festival in the southeast USA. A...