Manosso, Franciele Cristina; Domareski Ruiz, Thays Cristina - In: Journal of Tourism, Heritage & Services Marketing 7 (2021), pp. 16-27
Purpose: Sentiment analysis is built from the information provided through text (reviews) to help understand the social sentiment toward their brand, product, or service. The main purpose of this paper is to draw an overview of the topics and the use of the sentiment analysis approach in tourism...