Search Results - person:"Mantel, Susan Powell"

Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi

VanMeter, Rebecca A.; Syrdal, Holly A.; Powell Mantel, Susan - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 83-97

Persistent link: https://www.econbiz.de/10011920069

Resistance to electronic word of mouth as a function of the message source and context

Powell Mantel, Susan; Cronley, Maria L.; Cohen, Jeffrey L. - In: Consumer psychology in a social media world, (pp. 40-52). 2016

Persistent link: https://www.econbiz.de/10011586220

How naive theories drive opposing inferences from the same information

Deval, Hélène; Powell Mantel, Susan; Kardes, Frank R.; … - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1185-1201

Persistent link: https://www.econbiz.de/10009740321

Improving the predictive power of consumer research by measuring naturally occurring judgments

Cronley, Maria L.; Kardes, Frank R.; Powell Mantel, Susan; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 219-237). 2012

Persistent link: https://www.econbiz.de/10009349521

Consumer response to drug risk information : the role of positive affect

Cox, Anthony D.; Cox, Dena; Powell Mantel, Susan - In: Journal of marketing 74 (2010) 4, pp. 31-44

Persistent link: https://www.econbiz.de/10008826532

Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude-behavior consistency

Cronley, Maria L.; Powell Mantel, Susan; Kardes, Frank R. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 274-281

Persistent link: https://www.econbiz.de/10008658300

A behavioral study of supply manager decision-making: Factors influencing make versus buy evaluation

Mantel, Susan Powell; Tatikonda, Mohan V.; Liao, Ying - In: Journal of operations management : publ. quarterly by … 24 (2006) 6, pp. 822-838

Persistent link: https://www.econbiz.de/10007383402

Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available

Mantel, Susan Powell; Kellaris, James J. - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 531-538

Persistent link: https://www.econbiz.de/10006651177

Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available.

Mantel, Susan Powell; Kellaris, James J - In: Journal of Consumer Research 29 (2003) 4, pp. 531-38

This study examines cognitive processes believed to be responsible for systematic distortions in the subjective experience of time. In two experiments, subjects were exposed to mock radio ads containing congruent or incongruent information and asked to estimate the ads' durations...

Persistent link: https://www.econbiz.de/10005614068

Emotional response and shopping satisfaction - Moderating effects of shopper attributions

Machleit, Karen A.; Mantel, Susan Powell - In: Journal of business research : JBR 54 (2001) 2, pp. 97-106

Persistent link: https://www.econbiz.de/10006724922