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Search: person:"Mao, huifang"
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Consumer behaviour
5
Konsumentenverhalten
5
Brand extension
3
Markentransfer
3
Brand image
2
Brand management
2
Industrie
2
Manufacturing industries
2
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2
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2
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2
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1
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1
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1
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1
Analysis of variance
1
Bewertung
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1
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1
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1
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1
Corporate reputation
1
Creativity
1
Emojis
1
Emotion
1
Emotional expression strength
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Event marketing
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Extension evaluations
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Facial symmetry
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Factor flow
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Factor reallocation
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Feature centrality
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Film industry
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Filmwirtschaft
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English
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Mao, Huifang
19
Jain, Shailendra Pratap
5
Yang, Xiaojing
5
Desai, Kalpesh Kaushik
3
Peracchio, Laura A.
3
Ringberg, Torsten
3
Echambadi, Raj
2
Joshi, Amit
2
Mariadoss, Babu John
2
Peracchio, Laura A
2
Chennamaneni, Pavan
1
Chennamaneni, Pavan Rao
1
Ganesh, Jaishankar
1
Hewage, Ganga S. Urumutta
1
Isaac, Mathew S.
1
Johnson, Zachary S.
1
Krishnan, H. Shanker
1
Krishnan, H.Shanker
1
Lefebvre, Sarah
1
Li, Xingbo
1
Liu, Yue
1
Luo, Dang
1
Luo, Xueming
1
Ma, Minghui
1
Maheswaran, Durairaj
1
Mao, Wenxin
1
Mathur, Pragya
1
Sun, Huifang
1
Wang, Wenping
1
Wang, Ze
1
Xiong, Guiyang
1
Yang, Shuai
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of Consumer Research
3
Marketing letters : a journal of research in marketing
3
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Energy economics
1
Journal of Consumer Psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Marketing Letters
1
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ECONIS (ZBW)
10
OLC EcoSci
5
RePEc
4
Other ZBW resources
1
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
Virtual fitting room effect : moderating role of body mass index
Yang, Shuai
;
Xiong, Guiyang
;
Mao, Huifang
;
Ma, Minghui
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1221-1241
Persistent link: https://www.econbiz.de/10014427569
Saved in:
3
Factor reallocation path for low-carbon transformation : a perspective of manufacturing industry ecosystem
Mao, Wenxin
;
Sun, Huifang
;
Wang, Wenping
;
Luo, Dang
- In:
Energy economics
134
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10015047081
Saved in:
4
Consumer responses toward symmetric versus asymmetric facial expression emojis
Hewage, Ganga S. Urumutta
;
Liu, Yue
;
Wang, Ze
;
Mao, Huifang
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10012548472
Saved in:
5
Self-construal and feature centrality
Mao, Huifang
;
Li, Xingbo
;
Desai, Kalpesh Kaushik
;
Jain, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 781-789
Persistent link: https://www.econbiz.de/10011614840
Saved in:
6
Good Guys Can Finish First : How Brand Reputation Affects Extension Evaluations
Johnson, Zachary S.
;
Mao, Huifang
;
Lefebvre, Sarah
; …
- In:
Journal of Consumer Psychology
29
(
2019
)
4
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012083042
Saved in:
7
Brand extensions via complements or substitutes : the moderating role of manufacturing transferability
Mao, Huifang
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009530704
Saved in:
8
It's not whether you win or lose, it's how you play the game? : the role of process and outcome in experience consumption
Yang, Xiaojing
;
Mao, Huifang
;
Peracchio, Laura A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 954-966
Persistent link: https://www.econbiz.de/10009688756
Saved in:
9
Adapting to succeed? : leveraging the brand equity of best sellers to succeed at the box office
Joshi, Amit
;
Mao, Huifang
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 558-571
Persistent link: https://www.econbiz.de/10009566395
Saved in:
10
The construal (in)compatibility effect : the moderating role of a creative mind-set
Yang, Xiaojing
;
Ringberg, Torsten
;
Mao, Huifang
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 681-696
Persistent link: https://www.econbiz.de/10009409020
Saved in:
1
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