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Marbeau, Yves
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Frappa, Jean-Paul
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Revue française du marketing
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LA QUALITÉ DES ENQUÊTES QUANTITATIVES - Une communication efficace des résultats.
Marbeau, Yves
- In:
Revue française du marketing
(
2001
)
185
,
pp. 53-66
Persistent link: https://www.econbiz.de/10007968696
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Pricing new products at better value for money: the ultimate challenge for market researchers
Frappa, Jean-Paul
;
Marbeau, Yves
- In:
Esomar congress
35
(
1982
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10003552713
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