BĂLTEANU, Cristina; BĂRBULESCU, Oana; MARCU, Mihaela; … - In: Management & Marketing 8 (2013) Special-Issue, pp. 37-44
Mass marketing is the maximum level of exposure and communication of the campaigns that promote products and services among consumers. It allows, in general, the use of the various technologies for informing the public and, in particular, the use of the Internet, which offers multiple...