Purpose – The purpose of this paper is to alert food producers to emerging market demands associated with climate change. Design/methodology/approach – The study draws on literature review and applied market research. Findings – Many food retailers are applying pressure to their value...

This paper presents the findings of research on emerging global trends in consumer food preferences with credence attributes. Credence qualities cannot be evaluated in normal use. Instead the assessment of their value requires information sought through the search and experience of a product...