This paper reports a survey conducted with some 398 organisations that had been compelled to implement a TQM framework for business improvement that was subsequently audited. It records the initial results of an almost 70 per cent response rate from organisations with up to seven years’...

Conjoint analysis has achieved widespread acceptance and use among applied market researchers as a tool for forecasting and diagnosing the market performance of new and existing products. Given our reliance on the procedure, those of us who use it are highly receptive to suggestions on how to...