Purpose: The purpose of this paper is to provide new ways of thinking about what motivates consumers to choose the green alternative, ideas that will be helpful in reducing the unsatisfactory green attitude-behaviour gap. Consumers have many self-aspects. This paper shows why it is necessary to...

Purpose – The purpose of this research is to contribute to the understanding of how customer contact persons influence attitudinal and behavioral loyalty in three different customer groups, who differ in terms of their motivation and ability to understand stock market information. The mutual...

Purpose – To study the impact of the corporate store image on customer satisfaction and store loyalty in grocery retailing. Corporate (store) image is defined as the combined effect of how the retailer as a brand, manufacturer brands, and store brands are perceived. The reason for including...

A good product is like having no product at all unless information about it is communicated to the target consumer group, and a company without products cannot survive. It is therefore not a question of whether the company should communicate with the market or not, but how the company can...

Global marketing is based on cross‐cultural similarities instead of cross‐cultural differences. For a company encountering markets with similar cultural values it is easy to standardise the marketing program. Typically, however, most markets have different cultural values. The global...

If market planning and co‐ordination is done at headquarters it is essential that branch managers can supply information of a high quality as well as execute the decisions made at headquarters. Therefore branch managers need to have a good understanding of the market. This study compares how...