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Search: person:"Martin, Brett A.S."
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Brand image
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Markenimage
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Martin, Brett A. S.
23
Martin, Brett A.S.
20
Martin, Brett
11
Jin, Hyun Seung
6
Strong, Carolyn A.
4
Veer, Ekant
4
Becirovic, Ilda
3
Pervan, Simon J.
3
Sobh, Rana
3
Agee, Tom
2
Collins, Brett A.
2
Gnoth, Juergen
2
Kaya, Maria
2
Letheren, Kate
2
McCracken, Celeste A.
2
Nguyen, Han
2
O'Connor, Peter
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Wang, Di
2
Weeks, Clinton
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Wentzel, Daniel
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Yao, Jun
2
Bhimy, Andrew C.
1
DURME, JO L VAN
1
Durme, Joe͏̈l Van
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Fernandez, Nalini
1
Greer, Dominique
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Jaspreet Kaur
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Kamleitner, Bernadette
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Kerr, Gayle
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Kwai-Choi Lee, Christina
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Lacey, Charlotte
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Lang, Bodo
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Lavuri, Rambabu
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Lee, Christina Kwai Choi
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Lee, Christina Kwai-Choi
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Lee, Christina Kwai‐Choi
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Lee, Michael Shyue Wai
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Lock, Andrew
1
Luck, Edwina
1
MARTIN, BRETT A. S.
1
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European journal of marketing : EJM
5
Journal of consumer behaviour : an international research review
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of strategic marketing
4
European Journal of Marketing
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of Consumer Marketing
2
Journal of advertising research
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of Consumer Research
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
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Psychology & Marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
8
RePEc
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56
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1
Defining biometrics with privacy and benefits : a research agenda
Payne, Ryan
;
Martin, Brett
;
Tuzovic, Sven
;
Wang, Shasha
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 294-302
Persistent link: https://www.econbiz.de/10014381387
Saved in:
2
Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani
;
Mathews, Shane
;
Luck, Edwina
;
Martin, Brett
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
Saved in:
3
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
4
Purchase intention of organic foods : are lifestyles of health and sustainability the reason for my purchase decision?
Jaspreet Kaur
;
Lavuri, Rambabu
;
Thaichon, Park
;
Martin, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1532-1551
Persistent link: https://www.econbiz.de/10014286069
Saved in:
5
The role of shopping orientation in variety-seeking behaviour
Murray, Scott D.
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of business research : JBR
145
(
2022
),
pp. 188-197
Persistent link: https://www.econbiz.de/10013197893
Saved in:
6
The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic
Wang, Di
;
Yao, Jun
;
Martin, Brett
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012547970
Saved in:
7
Do discount presentations influence gift purchase intentions and attitudes of Chinese outbound tourists?
Wang, Di
;
Martin, Brett
;
Yao, Jun
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
5
,
pp. 1104-1122
Persistent link: https://www.econbiz.de/10012593194
Saved in:
8
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
9
What you touch, touches you : The influence of haptic attributes on consumer product impressions
Ranaweera, Achini T.
;
Martin, Brett A. S.
;
Jin, Hyun Seung
- In:
Psychology & Marketing
38
(
2020
)
1
,
pp. 183-195
Persistent link: https://www.econbiz.de/10012407479
Saved in:
10
Why do consumers research their ancestry? : do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?
Strong, Carolyn A.
;
Martin, Brett A. S.
;
Jin, Hyun Seung
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 332-337
Persistent link: https://www.econbiz.de/10012023647
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