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Search: person:"Martin jr., Claude R."
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Marktforschung
4
Vereinigte Staaten
3
Elektronik
2
Absatztechnik
1
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Werbungsbetrieb
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Werbungspolitik
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Martin jr., Claude R.
6
Martin Jr, Claude R.
3
Wright, Roger L.
2
Chan, Winnie S.
1
Horne, David A.
1
Leigh, James
1
Leigh, James H.
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Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of advertising : official publication of the American Academy of Advertising
2
Business horizons
1
International journal of service industry management : IJSIM
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Market Research Society : JMRS
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Review of marketing : 1981
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ECONIS (ZBW)
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1
A perspective on client productivity in business-to-business consulting services
Martin Jr, Claude R.
;
Horne, David A.
;
Chan, Winnie S.
- In:
International journal of service industry management : IJSIM
12
(
2001
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10007113903
Saved in:
2
Ethical Advertising Research Standards Three Case Studies
Martin Jr, Claude R.
- In:
Journal of advertising : official publication of the …
23
(
1994
)
3
,
pp. 17-30
Persistent link: https://www.econbiz.de/10008129760
Saved in:
3
Pollay's Pertinent and Impertinent Opinions: "Good" versus " Bad" Research
Martin Jr, Claude R.
- In:
Journal of advertising : official publication of the …
23
(
1994
)
1
,
pp. 117
Persistent link: https://www.econbiz.de/10008129771
Saved in:
4
A review of situational influence paradigms and research
Leigh, James H.
;
Martin jr., Claude R.
- In:
Review of marketing : 1981
,
(pp. 57-74)
.
1981
Persistent link: https://www.econbiz.de/10002369627
Saved in:
5
The future for electronic business systems
Martin jr., Claude R.
- In:
Business horizons
19
(
1976
)
5
,
pp. 69-74
Persistent link: https://www.econbiz.de/10002470773
Saved in:
6
Profit-oriented data analysis for market segmentation : an alternative to AID
Martin jr., Claude R.
;
Wright, Roger L.
- In:
Journal of marketing research : JMR
11
(
1974
)
3
,
pp. 237-242
Persistent link: https://www.econbiz.de/10002470776
Saved in:
7
SIMS II : profit oriented market segmentation for decision-time implementation
Martin jr., Claude R.
;
Wright, Roger L.
- In:
Journal of the Market Research Society : JMRS
18
(
1976
)
3
,
pp. 143-157
Persistent link: https://www.econbiz.de/10002470778
Saved in:
8
What consumers of fashion want to know : a study of informational requirements and buying behavior
Martin jr., Claude R.
- In:
Journal of retailing
47
(
1971/72
)
4
,
pp. 65-71,94
Persistent link: https://www.econbiz.de/10002470783
Saved in:
9
Current issues and research in advertising, 1978
Leigh, James
(
contributor
); …
-
1978
Persistent link: https://www.econbiz.de/10003113012
Saved in:
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