Bragge, Johanna; Tuunanen, Tuure; Marttiin, Pentti - In: Service Science 1 (2009) 4, pp. 241-255
Contemporary information systems (IS) products and services must fulfill the needs of consumers that are more widely scattered than traditional organizational end-users. New ways to incorporate these wide-audience end-users in the IS development are required. The lead-user method used in new...