Agriculture is the backbone for any country's economic development and it creates and for the opportunities of employment and business for the women also as it is a labor intensive industry. Women are the axis of the economy and their values govern the rural market. It is a popular belief that...

The rural sector is important for the Indian economic development because the major population is residing in the rural sector and the natural resources and the opportunities of growth are still unexplored. This paper examines the impact of IT based services on rural population in India. This...

Sales promotion has become important with the changing times. Sales promotion has become style statement for the educated customers. Consumer preferences for the sales promotion are becoming complicated because of the changing attitudes and trends of the customers. Customer is the basis for the...

Customer satisfaction is the result of good service provided to customers who can cultivate trust and faith. The customer’s satisfaction is associated with the repurchase intention of the customers. The products of excellence can survive in the markets if proper customer care and service is...

Social entrepreneurs are related to the issues of social justice and fairness to the society taking the ventures in the public interest. This type of entrepreneurship is related to the promoting the activities on low profit or no profit to benefit the weaker sections in such a way that they are...

The business is emerging in a global way where the business ethos and values are dictated by the diverse cultures and values relating to the perceptions and attitudes from various countries impact the system of business. The world economy is emerging in an integrated way where there is exchange...

Tourism in India is growing at a fast pace with lot of development happening in the infrastructure and other countries putting the country in a better position to place it in the international market. The tourism is the glamorous industry generating foreign exchange and employment potential for...

Man and woman are the two axis of the world. Both the genders have different styles to complete the cycle of life. Men and women tend to have different attitudinal and behavioral orientations based partly on genetic makeup and partly on socialization practices. Women tend to be more communal...

The knowledge economy is new version of growing in the modern era. Knowledge has become the resource and the skills and abilities of the people are the assets of the business. The employees are the valuable investment in the company whose knowledge and core competency can hold the organization...

CSR has been on the agenda in India for a considerable period of time. Most big Indian corporations are engaged in some CSR activities. As is the case in many countries, the private sector is still generally more active in this area than the governmental/public sector. Business leaders globally...