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Search: person:"Matthes, Jörg"
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Advertising effects
16
Werbewirkung
16
Consumer behaviour
15
Konsumentenverhalten
15
Product Placement
10
Product placement
10
Advertising
9
Werbung
9
Children
7
Kinder
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
persuasion knowledge
6
Environmental consciousness
4
Umweltbewusstsein
4
Corporate disclosure
3
Green advertising
3
Green marketing
3
Target group
3
Unternehmenspublizität
3
Zielgruppe
3
children
3
Öko-Marketing
3
Attitude toward the ad
2
Brand attitude
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Deutschland
2
Eating habit
2
Environmental concern
2
Ernährungsverhalten
2
Fernsehprogramm
2
Food
2
Green involvement
2
Internet marketing
2
Kognition
2
Lebensmittel
2
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Undetermined
16
Free
5
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Article
39
Book / Working Paper
3
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Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
2
Book section
2
Amtsdruckschrift
1
Government document
1
Graue Literatur
1
Non-commercial literature
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Language
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English
28
Undetermined
9
German
5
Author
All
Matthes, Jörg
41
Naderer, Brigitte
14
Schemer, Christian
8
Wirth, Werner
8
Binder, Alice
3
Kissling, Anna-Katerina
3
Mayrhofer, Mira
3
Schmuck, Desirée
3
Spielvogel, Ines
3
Stubenvoll, Marlis
3
Wonneberger, Anke
3
Hirsch, Melanie
2
Knoll, Johannes
2
Meijnders, Anneloes
2
Midden, Cees
2
Neureiter, Ariadne
2
Olofsson, Anna
2
Pachoud, Nadine
2
Textor, Samuel
2
Öhman, Susanna
2
Bintinger, Simone
1
Bondarenko, Olha
1
Einwiller, Sabine
1
Gutteling, Jan
1
Hübschle, Jörg
1
Keller, Hubert B
1
Kohring, Matthias
1
Krakau, Tristan
1
Leroi-Werelds, Sara
1
Marquart, Franziska
1
Matthes, Ulrike
1
Mestas, Manina
1
Münch, Andrea
1
Neumann, Peter
1
Ostermann, Migena
1
Rusanen, Maria
1
Schloffer, Marlene
1
Schäfer, Stephanie
1
Schönecker, Holger
1
Zeller, Patrick
1
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Published in...
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International journal of advertising : the review of marketing communications
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising : JCIRA
2
Psychology & marketing
2
Beiträge zur Hochschulpolitik
1
Die wirtschaftliche Seite des Bauens : Festschrift zum 60. Geburtstag von Rainer Wanninger
1
Euroheat & power : Kraft-Wärme-Kopplung, Nah-/Fernwärme, Contracting
1
Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Methoden und Forschungslogik der Kommunikationswissenschaft
1
Raumforschung und Raumordnung
1
Risk analysis
1
Risk analysis : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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Source
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ECONIS (ZBW)
33
OLC EcoSci
7
RePEc
1
USB Cologne (EcoSocSci)
1
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42
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1
Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
Saved in:
2
Is it greenwashing? : environmental compensation claims in advertising, perceived greenwashing, political consumerism, and brand outcomes
Neureiter, Ariadne
;
Stubenvoll, Marlis
;
Matthes, Jörg
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10015050202
Saved in:
3
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
4
Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice
;
Stubenvoll, Marlis
;
Hirsch, Melanie
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 206-222
Persistent link: https://www.econbiz.de/10013362271
Saved in:
5
Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte
;
Matthes, Jörg
;
Schäfer, Stephanie
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
Saved in:
6
Transformative value positioning for service brands : key principles and challenges
Leroi-Werelds, Sara
;
Matthes, Jörg
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 552-564
Persistent link: https://www.econbiz.de/10013325707
Saved in:
7
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
8
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
9
Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte
;
Binder, Alice
;
Matthes, Jörg
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
Saved in:
10
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
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