Hussein Saleh Zolait, Ali; Mattila, Minna; Sulaiman, Ainin - In: International Journal of Bank Marketing 27 (2009) 1, pp. 76-100
Purpose – The purpose of this paper is to attempt to introduce a new approach to User's Informational‐Based Readiness (UIBR) for investigating the acceptance of marketing innovations such as Internet Banking (IB) services. Design/methodology/approach – The UIBR construct involves four...