Rebière, Philippe; Mavoori, Hareesh - In: Journal of Business Strategy 41 (2020) 1, pp. 27-37
Purpose: The purpose of this paper is to investigate the antecedents, internal/external drivers and circumstances that diminish the importance of reputation and permit it to be circumvented in the context of a fusion (Monsanto-Bayer) and propose a comprehensive stakeholder perception-molding...