Gruber, Maria; Mayer, Christiane; Einwiller, Sabine A. - In: Online Information Review 44 (2020) 3, pp. 563-581
Purpose: Social media empower individuals to voice their opinions about issues that they perceive to be unacceptable. When many others add their opinions and large quantities of messages containing negative word-of-mouth suddenly spread online, an online firestorm occurs. By extending the...