Sinha, Nilanjana; Roy Chaudhuri, Himadri; Fowler, Jie G.; … - In: Qualitative Market Research: An International Journal 21 (2018) 3, pp. 353-374
Purpose: This paper aims to explore authenticity as a multidimensional construct from both consumer and service provider perspectives in the context of culturally themed restaurants in Kolkata, India. Design/methodology/approach: Utilizing a phenomenological design, data have been collected...