Bartkus, Barbara R.; Glassman, Myron; McAfee, R. Bruce - In: European Management Journal 22 (2004) 4, pp. 393-401
This study assesses the quality of European, Japanese, and U.S. firms' mission statements by comparing the content of firms' statements to the recommendations in the academic literature. Three measures of "quality" were employed: (1) identification of specific stakeholder groups; (2) inclusion...