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Search: person:"McCardle, Michael W."
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Journal of marketing theory and practice
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The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty
Newell, Stephen J.
;
Belonax, Joseph J.
;
McCardle, Michael W.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009243283
Saved in:
2
The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty
Newell, Stephen J.
;
Belonax, Joseph J.
;
McCardle, Michael W.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009884981
Saved in:
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