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Search: person:"McCarthy, Larry M."
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Journal of sport management : the official journal of the North American Society of Sport Management
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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
2
Sport promotion and sales management
Irwin, Richard L.
;
Sutton, William Anthony
;
McCarthy, …
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003539268
Saved in:
3
Sport promotion and sales management
Irwin, Richard L.
;
Sutton, William A.
;
McCarthy, Larry M.
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004901363
Saved in:
4
Sport promotion and sales management
Irwin, Richard S.
;
Sutton, William A.
;
McCarthy, Larry M.
-
2002
Persistent link: https://www.econbiz.de/10004720022
Saved in:
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