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Search: person:"McCollough, Michael A."
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McCollough, Michael A.
6
Gremler, Dwayne D.
4
Bailey, Jeffrey J.
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Mccollough, Michael A.
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Journal of marketing education : JME
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Journal of the Academy of Business Education : JABE
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Managing service quality : MSQ ; an international journal
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Services marketing quarterly
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1
Integrating the marketing research and marketing strategy courses
McCollough, Michael A.
;
Shook, Steven R.
- In:
Journal of the Academy of Business Education : JABE
18
(
2017
),
pp. 187-200
Persistent link: https://www.econbiz.de/10011810492
Saved in:
2
An alternative format for the elevator pitch
McCollough, Michael A.
;
Devezer, Berna
;
Tanner, George
- In:
The international journal of entrepreneurship and innovation
17
(
2016
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10011494088
Saved in:
3
A conceptual model and empirical examination of the effect of service guarantees on post-purchase consumption evaluations
Mccollough, Michael A.
;
Gremler, Dwayne D.
- In:
Managing service quality : MSQ ; an international journal
14
(
2004
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10007155558
Saved in:
4
Student Satisfaction Guarantees: An Empirical Examination of Attitudes, Antecedents, and Consequences
Gremler, Dwayne D.
;
McCollough, Michael A.
- In:
Journal of marketing education : JME
24
(
2002
)
2
,
pp. 150-160
Persistent link: https://www.econbiz.de/10006264574
Saved in:
5
Service Encounter Emotional Value: The Dyadic Influence of Customer and Employee Emotions
Bailey, Jeffrey J.
;
Gremler, Dwayne D.
;
McCollough, …
- In:
Services marketing quarterly
23
(
2001
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10007040000
Saved in:
6
Emotional Labor and the Difficult Customer: Coping Strategies of Service Agents and Organizational Consequences - While the service quality literature suggests the importance of co...
Bailey, Jeffrey J.
;
McCollough, Michael A.
- In:
Journal of professional services marketing
20
(
2000
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10007050070
Saved in:
7
Articles - Guaranteeing Student Satisfaction: An Exercise in Treating Students as Customers
McCollough, Michael A.
;
Gremler, Dwayne D.
- In:
Journal of marketing education : JME
21
(
1999
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10006296001
Saved in:
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