1. Unearthing the 'very dirt of private fact' : the work of market devices -- 2. Groovy like the market? Problems with fit and adaptation in government schemes to insure the poor -- 3. Organising charisma : the role of doorstep finance agents -- 4. Following the lines from conversation to...

With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices...