Purpose: The purpose of this paper is to apply communication theory to explore and help explain public support for causes and organizations in the form of prosocial behaviors, including donating, volunteering and participating in advocacy efforts. Design/methodology/approach: Through a survey...

Purpose: The purpose of this paper is to examine how corporate and nonprofit leaders partner on public relations for corporate social responsibility (CSR) programs. Design/methodology/approach: Through semi-structured interviews across the USA, and stretching into Europe and South America,...