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Search: person:"McKinney, William B."
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An analysis of the effects of cooperative advertising on tourism
McKinney, William B.
;
Hazeldine, Mary F.
;
Chawla, Sudhir K.
- In:
Tourism analysis : an interdisciplinary tourism & …
14
(
2009
)
5
,
pp. 573-586
Persistent link: https://www.econbiz.de/10003955245
Saved in:
2
Tourism and Cooperative Advertising: Do They Mix? - This national study explores the use of co-op advertising in small outlying city-towns. It was found that all city-towns showed...
Pisierra, Valerie J.
;
McKinney, William B.
;
Chawla, …
- In:
Journal of professional services marketing
19
(
1999
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10007052909
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