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Search: person:"McNeil, Ruth"
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Business-to-Business-Marketing
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McNeil, Ruth
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Kimche, Monica
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Neira, Pamela
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Business to business market research : understanding and measuring business markets
McNeil, Ruth
-
2005
Persistent link: https://www.econbiz.de/10004826695
Saved in:
2
Business to business market research : understanding and measuring business markets
McNeil, Ruth
-
2005
Persistent link: https://www.econbiz.de/10013530436
Saved in:
3
Market research's role in corporate social responsibility - How responsible is your company? How can you raise your CSR profile? Here's how research helps plan and monitor programm...
McNeil, Ruth
;
Kimche, Monica
- In:
ADMAP : for decisionmakers in advertising, marketing, …
37
(
2002
)
4
,
pp. 43-46
Persistent link: https://www.econbiz.de/10006768898
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4
PR EFFECTIVENESS - Impact and influence - The new look of PR evaluation - PR evaluation has moved well beyond counting column inches. Now, we should be looking at how it affects co...
McNeil, Ruth
;
Neira, Pamela
- In:
ADMAP : for decisionmakers in advertising, marketing, …
36
(
2001
)
1
,
pp. 35-37
Persistent link: https://www.econbiz.de/10006776180
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