Building trust and commitment among a local politician's blog visitors may lead them to revisit the blog, to recommend it, or to give preference to the blog above all others. This study analyzes the role of different variables in building trust and commitment in online environments. In order to...

The primary contribution of this article is an analysis of the influence of the use of individual's expectations about a service consumption on the behavior models, that examine the process according to which loyalty and satisfaction are generated. More specifically, the research examines the...