Pau, Louis-Francois; Meij, Meij, S.; van Heck, van … - Erasmus Research Institute of Management (ERIM), … - 2003
The search for enablers of continued growth of SMS traffic, as well as the take-off of the more diversified MMS message contents, open up for enterprises the potential of bulk use of mobile messaging , instead of essentially one-by-one use. In parallel, such enterprises or value added services...