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Search: person:"Melewar, T.C."
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Brand management
77
Markenführung
74
Corporate reputation
55
Firmenimage
50
Consumer behaviour
39
Konsumentenverhalten
35
Brand image
32
Markenimage
30
Unternehmenskultur
30
Corporate culture
28
Public relations
27
Öffentlichkeitsarbeit
26
Marketing management
23
Marketingmanagement
23
Brand architecture
21
Markenarchitektur
21
Corporate identity
19
Brand
18
Markenartikel
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Marketing
18
Corporate image
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Reputation
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International marketing
14
Relationship marketing
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Beziehungsmarketing
11
Higher education institution
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Welt
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10
Malaysia
9
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8
Brands
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Corporate Social Responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Place marketing
7
Social Web
7
Social web
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Undetermined
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Article
260
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research-article
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Sammelwerk
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Language
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English
244
Undetermined
59
Author
All
Melewar, T. C.
167
Melewar, T.C.
123
Foroudi, Pantea
40
Bang, Nguyen
36
Dennis, Charles
32
Gupta, Suraksha
30
Jin, Zhongqi
12
Sharifah Faridah Syed Alwi
12
Bartholmé, Roland H.
10
Melewar, T C
10
Cornelius, Nelarine
9
Nguyen, Bang
9
Bourlakis, Michael
8
Dinnie, Keith
8
Otubanjo, PhD, Olutayo
8
Saunders, John
8
Balabanis, George
7
Chen, Junsong
7
Kitchen, Philip J.
7
Cohen, Geraldine
6
Hussain, Shahzeb
6
Navare, Jyoti
6
Zha, Dongmei
6
Ageeva, Elena
5
Argyriou, Evmorfia
5
Balmer, John M.T.
5
Ismail, Ahmed Rageh
5
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
Karaosmanoglu, Elif
4
McIntyre, Charles
4
Mueller, Rene Dentiste
4
Roslin, Rosmimah Mohd
4
Sarstedt, Marko
4
Skinner, Heather
4
Srivoravilai, Nopporn
4
Yu, Xiaoyu
4
Ali, Raza
3
Alwi, Sharifah Faridah Syed
3
Andriopoulos, Constantine
3
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Published in...
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Journal of business research : JBR
19
European Journal of Marketing
16
European journal of marketing : EJM
13
Qualitative Market Research: An International Journal
13
The marketing review
12
Corporate Communications: An International Journal
11
International Marketing Review
10
Qualitative market research : an international journal
10
Journal of general management
9
Marketing intelligence & planning
9
International studies of management and organization
8
Journal of world business : JWB
7
The journal of brand management : an international journal
7
Marketing Intelligence & Planning
6
Building corporate identity, image and reputation in the digital era
5
Journal of marketing communications
5
Management decision : MD
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of marketing management : MM
4
The European business journal
4
Journal of global marketing
3
Journal of strategic marketing
3
Management Decision
3
Routledge studies in marketing
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
2
International journal of business and globalisation : IJBG
2
International journal of hospitality management
2
International journal of management reviews : IJMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
Journal of Asia Pacific business
2
Journal of Business & Industrial Marketing
2
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Source
All
ECONIS (ZBW)
162
Other ZBW resources
71
OLC EcoSci
56
BASE
6
RePEc
6
USB Cologne (EcoSocSci)
2
Showing
1
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10
of
303
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date (oldest first)
1
Corporate identity management : a study of employees' perceptions in the context of the retail and the hospitality and tourism sectors
Foroudi, Pantea
;
Turan, Ceyda Paydas
;
Melewar, T. C.
; …
- In:
International journal of hospitality management
122
(
2024
),
pp. 1-23
Persistent link: https://www.econbiz.de/10015072550
Saved in:
2
The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants
Jerez Jerez, Maria Jesus
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
7
,
pp. 1215-1243
Persistent link: https://www.econbiz.de/10014366189
Saved in:
3
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
4
Emotional value and brand attachment towards private label brands : the influence on value cocreation behaviour and customer engagement
Durmaz, Gulbin
;
Melewar, T. C.
;
Dennis, Charles
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 29-35)
.
2024
Persistent link: https://www.econbiz.de/10015077049
Saved in:
5
The role of technology advancement in managing business and establishing corporate brand image : conception, challenges, and commendation in logistics and transport sector
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Foroudi, Pantea
; …
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 26-41)
.
2024
Persistent link: https://www.econbiz.de/10014536306
Saved in:
6
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
7
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
8
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
9
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
10
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
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