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Search: person:"Melewar, TC"
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Brand management
74
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70
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52
Firmenimage
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Consumer behaviour
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34
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English
234
Undetermined
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Author
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Melewar, T. C.
144
Melewar, T.C.
123
Foroudi, Pantea
38
Bang, Nguyen
36
Dennis, Charles
29
Gupta, Suraksha
28
Melewar, TC
14
Nguyen, Bang
13
Jin, Zhongqi
12
Sharifah Faridah Syed Alwi
11
Cornelius, Nelarine
9
Otubanjo, PhD, Olutayo
8
Bourlakis, Michael
7
Dinnie, Keith
7
Saunders, John
7
Bartholmé, Roland H.
6
Chen, Junsong
6
Hussain, Shahzeb
6
Navare, Jyoti
6
Zha, Dongmei
6
Ageeva, Elena
5
Balabanis, George
5
Balmer, John M.T.
5
Cohen, Geraldine
5
Kitchen, Philip J.
5
Argyriou, Evmorfia
4
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
Ismail, Ahmed Rageh
4
Karaosmanoglu, Elif
4
Roslin, Rosmimah Mohd
4
Sarstedt, Marko
4
Skinner, Heather
4
Yu, Xiaoyu
4
Ali, Raza
3
Alwi, Sharifah Faridah Syed
3
Andriopoulos, Constantine
3
Asaad, Yousra
3
Chen, Chen-Chu Matilda
3
Chen, Cheng-Hao Steve
3
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Journal of business research : JBR
19
European Journal of Marketing
15
International Marketing Review
15
European journal of marketing : EJM
13
Qualitative Market Research: An International Journal
12
Corporate Communications: An International Journal
10
The marketing review
10
Marketing intelligence & planning
9
Qualitative market research : an international journal
9
International studies of management and organization
8
Journal of general management
7
Journal of world business : JWB
7
Marketing Intelligence & Planning
7
The journal of brand management : an international journal
6
Building corporate identity, image and reputation in the digital era
5
Journal of marketing communications
5
Management decision : MD
5
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
The European business journal
4
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Management Decision
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
2
International journal of management reviews : IJMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
Journal of Asia Pacific business
2
Journal of Business & Industrial Marketing
2
Journal of Business Research
2
Journal of Communication Management
2
Journal of World Business
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of promotion management : JPM
2
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Source
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ECONIS (ZBW)
153
Other ZBW resources
79
OLC EcoSci
44
RePEc
4
BASE
3
Showing
1
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10
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283
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date (oldest first)
1
The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants
Jerez Jerez, Maria Jesus
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
7
,
pp. 1215-1243
Persistent link: https://www.econbiz.de/10014366189
Saved in:
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
3
The role of technology advancement in managing business and establishing corporate brand image : conception, challenges, and commendation in logistics and transport sector
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Foroudi, Pantea
; …
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 26-41)
.
2024
Persistent link: https://www.econbiz.de/10014536306
Saved in:
4
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
5
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
7
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
8
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
9
Employee occupational identity
Jerez-Jerez, Maria J.
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 289-306)
.
2022
Persistent link: https://www.econbiz.de/10012609401
Saved in:
10
Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
Saved in:
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