Jara, Magali; Vyt, Dany; Mevel, Olivier; Morvan, Thierry; … - In: Journal of Services Marketing 32 (2018) 4, pp. 430-442
Purpose: Click and collect (or grocery pickup) represents a growing part of the channel strategy of traditional off-line retailers. The aim of this study is to understand how customers develop their perceptions toward this new channel. In other words, what are the key factors explaining the...