Dhar Chowdhuri, Praheli; Meyur, Suman - In: International Journal of Management Studies 5 (2018) 2(4), pp. 120-125
Complementary and Alternative medicine (CAM) often promoted and utilized as a non-integral part of conventional medicine has diverse modalities and variegated application. To choose among the alternatives in a comparable situation the decision process is complex and dependent on many factors...