Ohtomo, Shoji; Hirose, Yukio; Midden, Cees J.H. - In: Journal of Risk Research 14 (2011) 1, pp. 85-96
This study investigated the cultural differences of a dual-motivation model of unhealthy risk behaviour in the Netherlands and Japan. Our model assumes dual motivations involved in unhealthy eating behaviour, a behavioural willingness that leads behaviour unintentionally or subconsciously and a...