De Pelsmacker, Patrick; Janssens, Wim; Sterckx, Ellen; … - In: International Marketing Review 22 (2005) 5, pp. 512-530
Purpose – This study aims to assesses the relative importance that Belgian consumers attach to different characteristics and marketing practices of ethically labelled coffee, i.e. type of ethical issue, label issuer, amount of information provided, distribution and promotion strategy and...