Romanian mentality, especially in rural areas is deeply influenced by culture, literature and history of the Romanian people. This proves to be both adaptable and rooted in the old Romanian traditions and customs. In the last two decades, the transition from socialism to capitalism, modern...

This paper aims to raise a question mark regarding children's food habits in the last decades in Romania, and how globalization, marketing and advertising influenced and changed our old romanian food prefferences. We will highlight that children spent a lot of time watching TV, choosing a...

This paper wishes to emphasize the necessity and importance of the communicational capital of a business, in the midst of fierce competition and ‚bombarding' of all clients with a great deal of data through classical methods of advertising. The overcrowding of media channels with information...