What executive hasn't dreamed of transforming an organization by achieving seemingly impossible goals through the sheer force of will? We're not talking about merely challenging goals. We're talking about management moon shots — goals that appear unattainable given current practices, skills,...

We investigate the organizational pursuit of seemingly impossible goals - commonly known as stretch goals. Building from our analysis of the mechanisms through which stretch goals could influence organizational learning and performance, we offer a contingency framework evaluating which...